Film · 2021 · Films · 2020s
Cruella
Scored from 1,541 calibrated IMDb reviewers, each re-centered on their own rating baseline before the title is ranked. Cohort: Films · 2020s (7,930 peers).
Summary
In 1970s London, a young grifter named Estella takes on the alias Cruella and begins to make a name for herself in the fashion world. Her path becomes intertwined with the ruthless Baroness von Hellman, a powerful fashion designer, setting her on a collision course with revenge.
Cruella (2021) is a film IMDb files under the crime, drama and comedy genres. It was directed by Craig Gillespie. It was made in the United Kingdom and the United States. It is rated PG-13. It stars Emma Stone, Emma Thompson and Mark Ruffalo. The runtime is 134 minutes.
1,541 IMDb reviewers rate with enough spread for a personal baseline to be measured, and those are the ones the calibrated score reads; a separate, broader pool of 1,630 reviewers with at least two reviews each feeds the raw-average track. A second review pool sits behind it as well: 1,395 Rotten Tomatoes reviewers clear the same calibration test, and Rankquant scores them separately. Its in-cohort standing is measured against the other 7,929 2020s films, not against the whole corpus.
How the score was built
We compare the reviewers of this title against every other title those same people reviewed. Each review is scored relative to the reviewer's own baseline — a 7/10 from a hard grader sits well above their average, while a 7/10 from a generous grader sits below theirs. Every reviewer then counts the same, so the result is a calibrated consensus rather than a raw average.
- Global percentile
- Where Cruella lands against every title we rank.
- In-cohort percentile
- The same comparison narrowed to its cohort — titles of the same format released in the same decade. A 1970s film is judged against 1970s films, not against last year's streaming series. Ranked against Films · 2020s (7,930 titles).
- AI-adjusted percentile
- The same reviewer-normalized score, corrected for how much confidence the sample supports: thin samples are pulled toward the corpus average. Each title keeps the share n / (n + 53) of its measured distance from the average, where n is its calibrated-reviewer count, and the result is ranked on the same scale as the global percentile.53 is the median sample size across everything we rank. Here n is 1,541.
Cohort: Films · 2020s
