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1,329,830 products scored · 1,509,012 examined
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See all 1,509,012 →What goes into the score
| Reviewer normalization | Every review is measured against the baseline of the reviewer who wrote it, so a 4-star from someone who never gives 5s outranks a 5-star from someone who gives nothing else. This is the same protocol used for films, hotels, wines, cruises and books. |
|---|---|
| Reviewers who count | Anyone who rated at least two products — a single rating gives no baseline to measure against, so it is held back rather than counted. A reviewer whose ratings are all identical still counts: their dispersion is borrowed from the reviewer pool, and each of their reviews reads as "exactly par for me", which adds evidence without pushing the product up. That is 1,706,222 reviewers today, and it grows with every deeper pass over the reviews. |
| Global percentile | The headline: the average of a product's re-centered scores, ranked across every scored product. |
| Cohort percentile | The same average re-ranked inside the product's own category. |
| AI-adjusted percentile | The same average with thin samples pulled toward the corpus mean: a product keeps the share n/(n+53) of its measured distance from average, where n is its calibrated-reviewer count. A product measured by one reviewer keeps 1/54 of that distance; one measured by fifty keeps roughly half. |
| Pages we index | Products measured by two or more calibrated reviewers — 821,114 today. A product measured by exactly one still gets a page and still publishes all three percentiles; it is left out of the index because one reviewer is one reviewer. |
| Unscored listings | A listing whose reviews come only from one-off reviewers gets a page with no rating at all — no Rankquant percentile, and no borrowed star average standing in for one. Those pages are not indexed, and they gain a percentile when review coverage reaches them. |
| Reviews we read | Each page states how many reviews Rankquant collected and scored for that product, and how many of those came from calibrated reviewers. That is a sample size, not a rating. |
| Amazon’s own star average | Not published anywhere on this site. It is collected as a scrape-health diagnostic — an impossible value is the fastest way to spot a parser reading the wrong part of a page — and never reaches a page, a data file, a sort order, a filter or structured data. |
| Excluded listings | One rule, and it is about identifiers rather than ratings: ISBN-numbered listings are published media and belong to the Books catalog. Products are no longer withheld for a suspicious scraped rating average or rating count — those fields are never published, so a wrong value in one cannot mislead anyone, and withholding on it would let Amazon’s number decide our catalog. |
How the score works
- score1 — 0–100 percentile of the average re-centered score, across every scored product; the headline (top 5% = 95)
- Category cohort — the same figure re-ranked within its category
- AI-adjusted — the same average with thin samples pulled toward the corpus mean by n/(n+53)
- Reviews used — how many reviewer-normalized reviews stand behind it
- Reviews we read — the size of our own sample for that product, which is a count and not a rating
A cordless drill and a phone charger can share a 4.6-star average and still sit at very different cohort percentiles, because chargers as a category run hotter. Every scored product page shows both numbers side by side: the global percentile and the cohort one. That gap is the information the raw star average throws away.
What products share with the rest of the site, and what they don't: the normalization described on the methodology page— every review re-centered against the baseline of the person who wrote it — is exactly what runs here, and products rank the average of those scores, as wines, films and books do. What is different is coverage. Each listing has been read one review page deep so far, so most reviewers appear once and cannot supply a baseline; a product carries a percentile only once at least one of its reviewers rated something else too. Listings with no such reviewer stay published with Amazon's own figures and no Rankquant percentile, and move into the scored set as coverage deepens.
Frequently asked questions
Why not just trust the Amazon star average?+
How do you handle fake and incentivized reviews?+
Are the buy links affiliate links?+
Do products have photos?+
Status: 1,509,012 products are live in the catalog across 14 categories, drawn from 1,509,012 Amazon listings we examined. 1,329,830 of the live rows currently carry a reviewer-normalized score and show a global and cohort percentile; the rest carry no rating at all and are marked as unscored until review coverage reaches them. The only listings excluded are ISBN-numbered ones, which belong to our Books catalog. See full methodology for the math.