Film · 2012 · Films · 2010s
The Campaign
Scored from 184 calibrated IMDb reviewers, each re-centered on their own rating baseline before the title is ranked. Cohort: Films · 2010s (13,059 peers).
Summary
Long-running North Carolina congressman Cam Brady's career stumbles after a scandal, prompting wealthy CEO brothers to bankroll a naive challenger, Marty Huggins, to win the seat and serve their interests. The two candidates spiral into an increasingly absurd mudslinging contest as Marty is transformed by a ruthless campaign manager.
The Campaign is a 2012 comedy film. Its comedy subtype is Satire.
A second review pool sits behind it as well: 3,550 Rotten Tomatoes reviewers clear the same calibration test, and Rankquant scores them separately. Its in-cohort standing is measured against the other 13,058 2010s films, not against the whole corpus. 184 IMDb reviewers rate with enough spread for a personal baseline to be measured, and those are the ones the calibrated score reads; a separate, broader pool of 185 reviewers with at least two reviews each feeds the raw-average track.
How the score was built
We compare the reviewers of this title against every other title those same people reviewed. Each review is scored relative to the reviewer's own baseline — a 7/10 from a hard grader sits well above their average, while a 7/10 from a generous grader sits below theirs. Every reviewer then counts the same, so the result is a calibrated consensus rather than a raw average.
- Global percentile
- Where The Campaign lands against every title we rank.
- In-cohort percentile
- The same comparison narrowed to its cohort — titles of the same format released in the same decade. A 1970s film is judged against 1970s films, not against last year's streaming series. Ranked against Films · 2010s (13,059 titles).
- AI-adjusted percentile
- The same reviewer-normalized score, corrected for how much confidence the sample supports: thin samples are pulled toward the corpus average. Each title keeps the share n / (n + 53) of its measured distance from the average, where n is its calibrated-reviewer count, and the result is ranked on the same scale as the global percentile.53 is the median sample size across everything we rank. Here n is 184.
Cohort: Films · 2010s
